7 Ways AI is Revolutionizing Digital Marketing

We’ve all been hearing about how artificial intelligence and machine-learning have been rapidly expanding in the past couple of years. AI opens the door to so many options, taking on the cognitive functioning capabilities at the speed and scale that humans can’t achieve on their own. With all the data available to you, it’s important to make use of everything, and you can’t do that without AI. Now more than ever, AI is no longer an optional part of digital marketing – it’s essential. Whether you’re a B2B or a B2C company, here are plenty of ways AI can be used in your digital marketing program.
In this post we’ll cover a few examples of how you can start harnessing the power of AI for your business

AI In Action

Below we’ll covers seven examples of how you can start taking advantage of AI for your business to improve customer engagement and boost sales:

  1. Content Generation and Curation – There are a variety of online tools that use machine-learning to help marketers generate new content based on science and data. For instance, HubSpot’s content strategy tool suggests topic clusters to investigate further so that you know your content is compelling, relevant, and engaging for your customers. You can also perform competitive research that lets you see how certain topics are performing for other brands so you can find your niche.
  2. Email Marketing – Gone are the days of the one-size-fits-all emails to customers. Instead, consumers want their emails to be personalized. They respond better to emails that include their name and content that specifically relates to them. For instance, if someone was looking on your site for a new Ram truck, you’d want to make sure that you’re sending that person information about the models they’re looking at. Offer them incentives to buy, give them more information, show them comparisons to other dealerships, make them want to buy from you. AI gives you the power to personalize messages on a large scale, drastically improving engagement.
  3. Social Media Marketing – A major use of AI in social media marketing is social listening. Rather than simply monitoring the conversations around a topic, social listening involves tracking phrases, words, or brands. Then, this information is used to generate content that appeals to your target market. Another important way AI is changing social media marketing is by using machine learning to optimize your budget. AI lets you know which posts are most engaging and what to boost based on content, timing, competition, and audience and then it can make the appropriate changes to your budgets to maximize performance.
  4. Paid Search AdsGoogle Ads uses AI to inform you of any suggestions for your current campaigns based on all the data available. When you’re creating the targeting options for your search ads, AI allows you to target consumers based on their interests and past behaviors, so you can home in on your target market. In addition, natural language processing helps you better understand your ad performance by analyzing key words and phrases. Of course, AI also saves you time, as you can automate ad headlines and copy to increase efficiency.
  5. Display Ads – Something that makes Skyrush Marketing stand out is our premier partnership with Sizmek, giving us direct access to the most advanced AI digital ad platform. For your display campaign, we can target consumers who are most likely to purchase your target product lines with pinpoint accuracy and follow them across their desktop and mobile devices on tier one websites to reach them at the right time.
  6. Chatbots – Chatbots are rapidly being implemented on websites to enhance the user experience. AI-powered chatbots allow your customers to interact with your brand at any time. They’ll get real-time feedback based on sets of responses you create so that all their questions are answered right when they ask them.
  7. Predictive Analytics – Predictive analytics uses data, statistical algorithms, and AI to predict future outcomes. You can predict customer behavior based on their data from past customer journeys so you know when they will decide to make a purchase. This allows you to always be on top of the latest trends and optimize your marketing program by cutting waste and increasing efficiency.
    Of course, this isn’t an exhaustive list of all the ways AI can be used to improve your marketing program, but it’s a good start if you are starting out and trying to stay on top of the latest trends.

Skyrush Marketing Harnesses the Power of AI

At Skryrush Marketing, we’re always up-to-date on the latest uses for AI in marketing. While we provided this list as a starting point, it’s important to know that if you really want to make a big impact, you need to dive deeper into each of the items on this list (and more). We developed proven techniques for implementing AI for our clients to drive sales and we stand by our results. All of our plans are customized to ensure that you reach your target customer through search engines, creative advertisements, social media, mobile apps, blog content, video content and more.

Contact us today to set up a free marketing analysis