When everyone is using social media to communicate, socialize, learn, and entertain, it’s important that businesses remember to keep their brand present on all the platforms that their target market is using. For instance, if you’re a company that targets a younger audience, you might want to focus on Instagram and Snapchat, but if you’re targeting professionals, you would probably do better on LinkedIn. Your brand’s presence on these platforms and all of the organic and paid efforts that go into it encompasses social media marketing. One of the best ways to ensure that your brand has the optimal social media marketing strategy is to work with a social media company Long Island, like Skyrush Marketing. Let’s take a look at what a social media marketing company Long Island can do for you in terms of organic social media and paid social media marketing.

Organic Social Media

The organic portion of your social media marketing strategy is what gives your brand authority. Your Facebook page, Instagram page, and other social media profiles should be treated as additional websites to promote your brand and engage your audience. Just like you need to consistently post and update content on your website, you need to generate new organic posts on your social media platforms of interest. This involves developing a comprehensive content calendar. Typically, a social media company Long Island will develop a content calendar each month, planning out all your organic posts.

First, you need to set up a schedule. For instance, one brand might only have enough content to start with posting twice a week, while another business is full of content and they want to post every day. Either way, you need to make sure that you’re consistent. That’s why a social media company on Long Island can help, because they have access to all the latest social media management tools which can be used to schedule your organic posts in advance, as well as respond to any comments on these posts.

Paid Social Media Marketing

While building up your organic visibility is important, most of the time you need some sort of paid advertising component to your social media marketing strategy to get the greatest results. This can include boosted posts on Facebook and Instagram, an InMail campaign on LinkedIn, traffic ads, lead form ads, and more. You need to work with your social media company on Long Island to figure out the right balance of paid ads to get you the greatest ROI. In addition, a social media company on Long Island can continuously optimize your social media ads to ensure that your results improve over time. They might A-B test different concepts to see which creative or which CTA is most effective. In addition, they might try different ad formats for different goals, like brand awareness, traffic, and lead generation.

Paid social media marketing can be very cost effective, which is why you don’t want to necessarily throw more money into your ads without a solid strategy. A social media company on Long Island, like Skyrush Marketing can work with your team to develop the paid strategy so that you get the most for your money.

Why Skyrush Marketing?

Skyrush Marketing, you local Long Island social media company, has a full team of social media marketing specialists dedicated to each client with the ultimate goal of increasing sales and improving ROI. They live and breathe social media and they know all the ins and outs of different platforms and how to optimize your social media marketing campaigns for your specific business objectives. Contact us today for a free consultation and speak to our social media marketing experts.